Digital marketing is a general term for the hard work by a company to connect with customers through electronic technology, including email, mobile marketing, social media, online customer communities, webinars and other video-based content.
Digital marketing is a part of marketing which uses digital technology to place and sell products. Promotion of the product is done, not only on the internet, but also via SNS, SEO ( Search Engine Optimization) , SMS, electronic or interactive billboards and other online ads like: banner ads. Digital marketing targets a specific segment of the customer base and is interactive.
Digital marketers examine things like what is being viewed, how often and for how long they viewed, sales conversions, what content works and what don’t work etc. While the Internet is the most closely channel concerned with digital marketing others include wireless text messaging, mobile apps, mobile instant messaging, digital television, electronic billboards, podcasts and radio channels etc.
